ETB has been honored with the prestigious AI Driven CX Vision Award during the Future of CX Istanbul event organized by Genesys. This recognition was awarded for ETB’s forward-looking Customer Experience vision and for being the first company in Turkey to deploy Genesys AI services at scale within cloud-based CX environments.
With this recognition, ETB further strengthens its role as a leading player in AI-driven Customer Experience. ETB is the first BPO company in Turkey to bring these AI capabilities into full production and actively apply them in daily operations. By not only implementing AI but also scaling it quickly and effectively, ETB demonstrates how technology and human interaction can work together and serves as a reference within the BPO sector.
The award was accepted during the event in Istanbul by Berfin Tazegül and presented by Bilge Yılmaz, Country Manager Türkiye at Genesys, together with Sebastian Ballerini, VP Sales, META at Genesys. During the official ceremony, Bilge Yılmaz highlighted ETB’s innovative role:
“The Genesys AI Driven CX Award is presented to our first cloud customer in Turkey that has truly put AI into production. As ETB not only implements AI but also demonstrates the ability to scale it rapidly and effectively, we sincerely congratulate them on this achievement.”
The Future of CX Istanbul event focused entirely on the future of customer experience, with key themes including AI, cloud technology, innovation, and agentic AI. Genesys praised ETB for its strategic vision, strong execution capabilities, and its ability to translate technological innovation into measurable value for both customers and employees.
According to Naci Eroğlu, CEO of ETB, the award perfectly aligns with ETB’s approach to technology and service delivery:
“This award is a meaningful recognition of what ETB stands for. We actively think alongside our customers and deploy technology in a way that supports them optimally. By using the trusted solutions of Genesys, we successfully combine AI with the human touch in a balanced and effective way within our daily operations.”
This recognition is the result of close collaboration across ETB — from strategy and implementation to daily execution and continuous improvement. The award reflects the commitment of the entire ETB team and the professionals who work with these AI-driven solutions every day.
With this distinction, ETB continues to invest in innovation, scalable AI solutions, and human-centered Customer Experience for organizations that prioritize future-ready customer interaction.
