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Solutions beyond expectations — since 2003

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ETB Support Solutions
AI & Technology

At ETB we use artificial intelligence to improve the customer experience, support our people and run our operations more efficiently.

We combine our BPO experience with the solutions of our technology partners and the skills of our own development teams — designing service models in which people and AI work together, shaped around each client's needs.

Let's design the future of your customer experience together.

Illustration: an ETB AI agent greeting customers in 11 languages.

  • EN
  • TR
  • NL
  • DE
  • FR
  • ES
  • IT
  • PT
  • PL
  • AR
  • JA
Our approach

For us, AI is not just a new technology — it is a tool that improves everyday work, from customer contact to quality management.

We develop AI-supported solutions and integrate them into our operations to automate repetitive tasks, draw meaningful information from conversations and help our agents reach the information they need faster.

Operations team around a glowing touchscreen table with flow diagrams
Customer using a chat assistant on a smartphone
// 01

AI agents, voicebots and chatbots

Digital assistants that respond to your customers faster, handle routine requests and, when needed, route the conversation to the right agent.

With AI agent solutions designed for voice and written channels, we aim to automate frequently asked questions, information requests and suitable process steps. Where human support is needed, we build flows that hand the conversation context over to the agent.

  • Voice
  • Chat
  • Context handover
Customer-contact agent with a headset reviewing suggestions on screen
// 02

AI support for our agents

We use AI not only for customers, but for our own people too.

Agent-assist solutions help our teams with access to relevant information, suggested responses, conversation summaries and after-call work. That lets our agents focus more on listening to the customer and solving the problem.

  • Knowledge access
  • Suggested replies
  • Summaries
  • After-call work
Analyst with headphones reviewing an audio waveform and transcript
// 03

Speech-to-text and transcript analysis

We turn customer conversations into information you can analyse.

Using speech-to-text technology we convert voice conversations into text, and use the transcripts to examine contact reasons, recurring issues and opportunities to improve processes. Conversation summaries and topic classification make information easier to reach for operations teams.

  • Transcription
  • Contact reasons
  • Topic classification
Quality coach and agent reviewing a call together
// 04

AI-supported quality management

We aim to assess quality more broadly and more consistently.

With AI QM solutions we analyse conversations against defined quality criteria, helping to identify communication quality, adherence to process steps and areas for development.

By combining the AI's findings with the assessments of our quality teams, we create more targeted feedback and coaching.

  • Quality criteria
  • Process adherence
  • Coaching
Operations manager presenting trends on a wall display
// 05

Automated analysis and operational insight

We turn data from customer contact into information that improves the operation.

AI-supported analysis makes leading contact reasons, recurring requests and changing customer needs visible. Automated reports and summaries help our teams spot issues earlier and set improvement priorities.

  • Trends
  • Automated reports
  • Priorities
Technology partners

We work with technology partners such as Centrical, Parloa, Telnyx and Gladia, bringing different areas of expertise together with our BPO operations.

In every project we assess the solutions that fit our client's needs, existing systems and service model. We don't stop at choosing technology — we also focus on integration, operational implementation and continuous improvement.

Centrical
Parloa
Telnyx
Gladia
  • 01Integration
  • 02Operational implementation
  • 03Continuous improvement
Developers and a business analyst collaborating in front of several monitors
Built by ETB

ETB's own software development and business development teams work side by side with our operations teams. That lets us translate client needs directly into technical solutions — and build:

  • Integrations with existing systems
  • Automations
  • Reporting tools
  • Custom workflows

How we work

Our approach: understand the need, evaluate the right solution in a pilot, and develop it further based on the results.

01

Understand

We start from the need: your customers, your processes and the systems you already use.

02

Pilot

We evaluate the right solution in a pilot before it becomes part of the operation.

03

Improve

We develop the solution further based on the results.

Human-centred AI

In customer contact, trust, empathy and human judgement remain essential. We position AI as a tool that supports these qualities.

How we protect personal data

When we design our projects, we take into account:

01

Data privacy

02

Access rights

03

Human oversight

04

Our clients' requirements

Technology in our operations

We use the latest technology in our day-to-day operations — and combine it with our own developments.

01

Call-centre software

Modern contact-centre platforms for voice, e-mail, chat and messaging — routing, recording and real-time dashboards.

02

WFM systems

Workforce management for forecasting, scheduling and real-time adherence, so the right people are online at the right moment.

03

AI quality tools

AI-supported quality management and speech analytics that help us review more conversations and coach more precisely.

04

Our own developments

Integrations, automations and reporting built by our in-house teams, around each client's processes.

Flexible in every respect

We adapt to your tools, processes and requirements. Our processes are flexible, so changes are picked up quickly.

A strong IT support team

Our own IT support team keeps systems, connections and workstations running — and supports every new project from setup to go-live.

Looking ahead

We follow developments in AI closely, evaluate solutions that can add value to our operations and keep improving how we apply them.

Our goal: combining technology with human experience to give our clients more flexible, efficient and future-ready BPO services.

Let's design your AI-powered customer operation together.

Tell us about your customers, channels and systems — we'll explore together where people and AI can work best side by side.