ETB Support Solutions, a leading international BPO company recently recognized as one of the Best Workplaces in Türkiye by Great Place to Work, proudly announces the opening of its new office in Rabat, Morocco.
With this expansion, ETB continues its impressive growth to 18 locations across 6 countries, taking another significant step toward strengthening its presence in the French-speaking market.
A Strategic Step Toward the Francophone Market
For many years, ETB Support Solutions has successfully served French-speaking clients from its offices in Türkiye.
The decision to expand into Morocco is driven by a clear strategic vision: to move closer to clients while investing in local knowledge and talent.
Morocco, and particularly Rabat, is known for its highly educated, multilingual, and customer-focused professionals.
These talents combine strong French and English language skills with an exceptional work ethic and cultural understanding of European markets.
“Morocco offers a unique combination of language proficiency, professionalism, and customer orientation. This aligns perfectly with ETB’s values and quality standards. With this expansion, we can better support our existing clients and further strengthen our services within the French-speaking market,”
— Naci Eroğlu, CEO of ETB Support Solutions
The new Rabat office enables ETB to provide faster, more personalized service to clients across Europe, with teams that fully understand the language, culture, and expectations of Francophone customers.
A Strong Local Team with International Experience
Every new location needs a strong foundation — and ETB has built one in Rabat.
The new office will be led by three experienced professionals who have long been active in the international BPO sector:
- Sofian Cherroud – Offshore Coordinator
- Younes Amal – Country Director, ETB Morocco
- Soufiane Belhabib – Client Manager
Together, they bring extensive experience in customer service, operational management, and client relations.
Their deep local knowledge, combined with ETB’s international expertise, creates a solid foundation for a successful launch in Morocco.
A New Milestone in ETB’s International Growth Story
The opening of the Rabat office marks an important milestone in ETB’s ongoing growth journey.
What began as a regional player in Türkiye has evolved into a global network of service centers, supporting clients in multiple languages, time zones, and industries.
With the addition of Morocco, ETB not only expands its geographical reach, but also enriches its cultural diversity, talent base, and service capacity.
This strategic move underscores ETB’s long-term commitment to quality, innovation, and customer satisfaction — values that continue to drive the company’s success across all markets.
